Creating a low barrier experience (LBE) offer is a foundational piece to ensure your social media marketing is effective.
An LBE is an opportunity for you to showcase how amazing you and your business are to the prospective client. It is a low barrier for the client as it is usually a limited timeframe and a discounted entry price. This makes the offer really appealing to the prospects as they are not locked into a long contract and they don’t need to spend a huge sum of money.
An LBE is a far more effective strategy than a free trial as there is a value exchange. With free trials, the consumer is less compelled to attend or join because the perceived value is zero. There is no ‘skin in the game’.
There are some really key fundamentals to creating an LBE that works:
Firstly, you need to create an outcome that your target market wants to achieve. You need to know what they want and then create the program around delivering exactly that. For example, if your speciality is female fat loss then create a 28-day fat loss kickstart where you guarantee they will drop a dress size. If it is running, then create a ‘Couch to ½ Marathon in 8 weeks’ program. The key is match your LBE with your message and market.
Secondly, you need to make this irresistible. It should be an absolute no-brainer for someone to take advantage of. It should be loaded with value, touch points and most importantly the resources needed to see terrific results.
Lastly, the price point is absolutely essential. If you price it too low then you will attract tyre kickers who are just after a bargain. These people will just skip from one deal to another. On the other hand, if you price it too high then it becomes a higher barrier to entry. Therefore, you want to find a happy medium. Our clients have had incredible success with 21 and 28-day programs at $97. This seems to be the sweet spot in the market.
An example of an LBE can be seen below:
The 21 Day Ultimate Fitness Kickstart
This includes the following:
- 21 days unlimited training
- Goal Setting Session
- Meal Plan
- 2 Recipe Books
- Unlimited Accountability
The investment is only $97
Next week, we will cover the keys to converting the LBE into a full paying member.
This one strategy is an absolute Game Changer.