There is no doubting that Facebook is one of the most effective means to build your business. People spend over 35 minutes per day on Facebook and the most organic way to build your business leveraging Facebook is through Facebook Lives.
Live videos generate 6 times as many interactions as regular videos. This is why they are so powerful for building your brand, community and business. They present an incredible opportunity to showcase your knowledge
Many people are daunted by Live videos and that is why they shy away from it. However, next generation fitness business owners embrace discomfort and adopt this powerful medium. They have a strategy and aim for progress, not perfection.
Here are some keys to making Facebook Live work you and your business:
- Embrace Imperfection
You will make mistakes, say umm way too many times and stumble at times as you deliver your first few lives. The good news… it’s ok! It shows you are real and not some manufactured robot. It adds authenticity and sincerity. Embrace it rather than be perturbed.
- Have a Theme & Message
It’s important to have a clear theme and message for you Facebook Live. No one wants to watch a pointless ramble. That will only damage your brand and turn people off. Instead, plan the Live in advance and identify clear outcomes you want to achieve. There needs to be a clear intention with every broadcast.
There should be a consistent theme with your broadcasts and a regular schedule. At FBA, we deliver a Facebook Live every Monday at 3 pm that showcases a new topic. The community expects this like a regular tv show and we have many regulars consume the information.
- Interact with your Audience
One of the keys to a live broadcast is getting your audience involved. You should be aiming to respond to as many live comments as you can as well as inviting feedback from your audience. Make your interaction personal and this will facilitate more responses.
In addition, you should respond to all the comments that are left once the broadcast has finished.
- Team up with other People
Facebook Live offers an awesome opportunity to collaborate with other businesses, experts and influencers. This will grow your reach, brand and engagement.
You could coordinate a broadcast with some of your key partners. For example, you could deliver a Facebook Live with the local physio on how to prevent running injuries. Another example may be talking about healthy takeaway options with your Dietician.
You could also interview your clients on their journey. They could talk about their initial fears, doubt and obstacles and how they have navigated those.
The opportunities are limitless.
Facebook Live presents a wonderful opportunity for those coaches and businesses that want to share their message with the world.