When I started my studio, I was only delivering 1 on 1 training. The business was profitable and growing at a steady pace but I was frustrated with the ebbs and flows in income and the profit rollercoaster.
My income would vary 20% because of the following factors:
- Clients would be sick
- Clients would go away on holidays
- Clients children would be sick
- Trainers were sick
- Trainers would leave
I knew I had a problem but I didn’t know how to solve. Then I went on my annual pilgrimage to the US to learn and I fortuitously found myself in a seminar by Rick Mayo. There he shared his story of how his personal training business had collapsed and the similarities were eerie.
I was hanging onto his every word eagerly awaiting his solution and then it came… Semi-private training. It immediately made sense to me and right there in his seminar I started breaking down all the numbers and it painted a very compelling picture. This was the way forward and would not only revolutionise the way I train people but more importantly my business. I now had a solution.
So, what is semi-private training exactly?
It is personal training delivered within a small group.
It is a service that encapsulates the best elements of both 1 and 1 and group training.
Clients still get access to all the important aspects of 1 on 1 training such as a personalized program based on a comprehensive assessment, constant progression and great coaching and support.
In addition, they also get the best aspects of a group session such as relatedness, camaraderie and competition. This is incredibly powerful as the clients not only come for your coaching but each other as well. They encourage, support and motivate each other in a small, safe and fun environment.
The benefits of semi-private training are immense and include the following:
- You can serve more people
One of the major limitations with 1 on 1 personal training is that you are significantly limiting the number of people you can serve. You are governed by the number of hours you have available in your day and quite often there are only a few prime times that clients desire. With semi-private training, you maximise your peak periods and you can serve 3-6 times more people.
- It significantly increases your hourly rate
Our clients charge anywhere from $35-$55 per semi-private training session. This means your session rate is approximately $180 per session (this will depend on the session rate and number of people). This represents a significant increase for many fitness professionals.
- It increases your Margins
If you decide to build a team then the margins are much better with semi-private training than they are with 1 on 1 training. For example, I use to pay my coaches approximately $45 per session at we were charging $90 at the time. Therefore, that leaves me as the business owner $45 for a unit of time. With semi-private training, I kept the pay rate the same but this time I yielded $180 for that unit of time and kept $135 of it.
- It makes you a Better Coach
A completely unexpected and incredible benefit of semi-private training was that it reinvigorated me as a coach and made me improve my craft. There is a lot of wasted time in 1 on 1 sessions. You can relax in between sets and in different portions of the session. Within a semi-private training session, you must be present and on your game at all times.