How Sales Has Changed in 2025 for Fitness Businesses: Speed, Personalisation & AI
The New Sales Landscape for Fitness Businesses The way fitness businesses approach sales in 2025 must evolve. Traditional methods are no longer enough. According to leading sales expert Kevin Frazier, fitness businesses need to prioritise four game-changing sales shifts:1. Speed to Lead2. ...Read More
From Painter to Fitness Pioneer – The Inspiring Business Journey of Ben Ilacqua
Ben Ilacqua’s Fitness Business Journey: Leadership, Community, and Growth Ben Ilacqua’s transformation from a painter to a highly respected fitness entrepreneur is a story of vision, patience, and relentless pursuit of community impact. As the founder of Shadow Fitness Club, Ben has ...Read More
Transform Your Fitness Business with World-Class Onboarding: Boost Retention, Referrals & Revenue
Transform Your Fitness Business with World-Class Onboarding: Boost Retention, Referrals & Revenue In the fitness industry, most business owners focus heavily on lead generation and sales. But the true secret to long-term growth, loyal customers, and higher lifetime value lies ...Read More
Unlocking Your Next Level: How Mindset Blocks Sabotage Business Growth (And What to Do About It)
Why Mindset Is the Hidden Growth Lever for Fitness Business Owners Mindset is often overlooked in favour of strategy and tactics, but for fitness business owners, it could be the make-or-break factor. In this special episode of Profit Made Simple, mindset coach ...Read More
How to Build Trust in a Distrustful Market: Fitness Business Owners Must Adapt
Introduction: The Real Recession No One Talks About We are in a recession—but not the economic kind. Today, fitness business owners face a crisis of trust. Inflated promises, exaggerated offers, and over-hyped marketing tactics have saturated the marketplace, leaving consumers sceptical and ...Read More
Legacy, Courage & Coaching Greatness with Martin Rooney
Introduction: Why Martin Rooney is Still on Fire Fitness business owners know that consistency matters. But when consistency meets courage, legacy, and relentless personal growth, you get someone like Martin Rooney. In this powerful episode of Profit Made Simple, Martin returns to ...Read More
