The Fitness Profit Team

Dan Henderson

Dan is the founder of the ‘Elite Alliance’. He has built and sold multiple fitness businesses and now coaches over 100 business owners on how to have more impact, profit and income. He is a published author and has presented at major Fitness Conferences around the world.

Jen Collins

Jen has been part of the fitness industry for over 30 years in a variety of leadership & management roles, as well as owned and operated multiple businesses of her own during that time. She has been a coach with the Fitness Profit team since 2021, helping business owners to create more profitable businesses, gain their freedom back, and have a greater impact on the world!

Jack Smith

Jack has been in the fitness industry for over a decade, working in and building Personal Training Businesses. With a passion for developing team and seeing growth in others, he’s been able to scale his studios through internal development, promotion and career path. With a focus on recruitment and always searching for the next trainer, he has been able to bring multiple staff from level 1 trainers through to managers, master trainers and now ownership.

Bec Anderson

Bec has been in the fitness industry for over 15 years, she started by building a successful PT business and went on to management of big box facilities. She now owns Tribe Wellness Co & SRPT Education & Recruitment. Bec’s forward thinking approach to leveraging digital marketing in the fitness industry has also led her to co-founding the Facebook Ads Academy. She has a passion for sharing her knowledge and experience with her peers and the future generations of fitness industry.

Fiona Keable

Fiona is co-founder of ‘The Real Body Movement’ and RBM Recovery.

The Real Body Movement is an award- winning fitness studio that combines functional, multi-discipline strength training with habit-based nutrition coaching, designed to develop and strengthen both the body and the mind.

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