Welcome to Profit Made Simple,
where you’ll learn the proven blueprint to scale your fitness business to produce more profit, time and impact. Coach Dan Henderson is your host, a successful entrepreneur who has set up, operated and sold multiple companies over the last 15 years. If you’re a fitness business owner struggling to grow your business and create the life you envisioned, this podcast is for you.
Learn real-world strategies, from automating marketing to systemizing your business and becoming a better leader.
Subscribe now and start seeing real results in your business.
Latest Episode
Why do two business owners given the same information, resources and support end up in completely different places? In this solo episode of Profit Made Simple, host Dan Henderson shares the presentation he was invited to deliver to the Joy and Movement franchisee network — distilling twenty years of owning studios, an education company, a consulting business, a digital agency and an events company into the five attributes that separate elite operators from everyone else. None of them are innate. All of them can be built.
Dan starts with ownership, and why your business has always been a reflection of who you are — walking through his own evolution from mobile personal trainer, to a 30-square-metre studio in Coogee that burnt him out in eighteen months, to running an accredited education company across 16 countries, to leading three businesses today. From there he unpacks turning pro (via Steven Pressfield), contrasting the amateur and the professional across commitment, resistance, consistency, long-term vision, setbacks and mindset. He makes the case that business is 80% mindset and 20% strategy, tells the story of the elephant and the peg, and names the three limiting beliefs that quietly cap most owners — self-worth, money, and fear of failure or success — including his own money story and the four-step process to identify, analyse, replace and reinforce a new belief. He closes on focus, the one-thing question, why shiny objects usually signal an unsolved constraint in your core business, and the five attributes of leadership: leading yourself, communication, emotional resilience, extreme ownership and decisiveness.
Our favourite quotable moments:
“If you don’t have the business you want right now, it’s because you haven’t become the person you need to be.” – Dan Henderson
“Taking ownership and taking responsibility is the most liberating position you can ever come from.” – Dan Henderson
“Every setback is feedback.” – Dan Henderson
We are breaking completely new ground on this episode of Profit Made Simple. For the first time ever, Coach Dan Henderson welcomes two guests to the show: Alex and Matt, the co-owners of Unit in Alexandria, Sydney. Having been part of the original Unit brand in London from day one, Alex and Matt unpack what it takes to build a deeply intentional, performance-driven group fitness facility, and how they successfully brought the brand across the globe to Australia five years ago .
The trio dives headfirst into the massive boom of HYROX—the fastest-growing sport in the world. As early pioneers in the Sydney market, Matt and Alex share how they spotted the trend before the rest of the industry via their UK connections, the psychological power of data-driven progress, and why HYROX captures the everyday athlete by placing equal emphasis on the spectator experience. You’ll learn the exact tactical playbook they used to integrate HYROX into their timetable legally without compromising their core business, how their weekend “simulations” draw in up to 80% non-members, and how to navigate transient, race-day revenue spikes while fiercely protecting your gym’s long-term community culture.
Our favourite quotable moments:
“The ethos is we train as one. The class has to start together, go through the process together, and finish together.” – Matt
“No one’s coming to save you. It’s your business. You can do what you want with it.” – Alex
“If you’re going to do it, someone has to take the bull by the horns and champion it.” – MattWe are breaking completely new ground on this episode of Profit Made Simple. For the first time ever, Coach Dan Henderson welcomes two guests to the show: Alex and Matt, the co-owners of Unit in Alexandria, Sydney. Having been part of the original Unit brand in London from day one, Alex and Matt unpack what it takes to build a deeply intentional, performance-driven group fitness facility, and how they successfully brought the brand across the globe to Australia five years ago .
The trio dives headfirst into the massive boom of HYROX—the fastest-growing sport in the world. As early pioneers in the Sydney market, Matt and Alex share how they spotted the trend before the rest of the industry via their UK connections, the psychological power of data-driven progress, and why HYROX captures the everyday athlete by placing equal emphasis on the spectator experience. You’ll learn the exact tactical playbook they used to integrate HYROX into their timetable legally without compromising their core business, how their weekend “simulations” draw in up to 80% non-members, and how to navigate transient, race-day revenue spikes while fiercely protecting your gym’s long-term community culture.
Our favourite quotable moments:
“The ethos is we train as one. The class has to start together, go through the process together, and finish together.” – Matt
“No one’s coming to save you. It’s your business. You can do what you want with it.” – Alex
“If you’re going to do it, someone has to take the bull by the horns and champion it.” – Matt
Welcome to Profit Made Simple,
where you’ll learn the proven blueprint to scale your fitness business to produce more profit, time and impact. Coach Dan Henderson is your host, a successful entrepreneur who has set up, operated and sold multiple companies over the last 15 years. If you’re a fitness business owner struggling to grow your business and create the life you envisioned, this podcast is for you.
Learn real-world strategies, from automating marketing to systemizing your business and becoming a better leader.
Subscribe now and start seeing real results in your business.
Welcome to Profit Made Simple,
where you’ll learn the proven blueprint to scale your fitness business to produce more profit, time and impact. Coach Dan Henderson is your host, a successful entrepreneur who has set up, operated and sold multiple companies over the last 15 years. If you’re a fitness business owner struggling to grow your business and create the life you envisioned, this podcast is for you.
Learn real-world strategies, from automating marketing to systemizing your business and becoming a better leader.
Subscribe now and start seeing real results in your business.
About Dan
Meet Dan Henderson, founder of Fitness Profit – a coaching and consulting business helping fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia’s largest fitness conference, Filex.
As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.
About Dan
Meet Dan Henderson, founder of Fitness Profit – a coaching and consulting business helping fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia’s largest fitness conference, Filex.
As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.
About Dan
Meet Dan Henderson, founder of Fitness Profit – a coaching and consulting business helping fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia’s largest fitness conference, Filex.
As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.
Podcast Suggestions
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