I’m Dan Henderson and I’m the Founder of Fitness Profit.

I’ve worked in the fitness industry for almost two decades

and in that time have launched, grown, scaled and sold multiple fitness businesses, including Fitness Profit.

After starting out in a boutique personal training studio in Sydney’s Eastern suburbs I then turned to education, launching the globally renowned “Functional Training Institute” responsible for teaching coaches how to be amazing technicians and masters in their field.

This passion for education lead to the launch of Fitness Profit

which allows me to mentor the next generation of passionate trainers and gym owners to grow their fitness businesses and live their ultimate lives. Together with our coaching panel of experts, we deliver programs that help grow the profit, impact and efficiency of fitness businesses all around the world. (You can read more about our team here – link to coaching panel!)

I know what it takes to not just survive but thrive in the fitness industry and I’m passionate about sharing what I’ve learnt in a dynamic, engaging way. Book a call with me today to start transforming your fitness business and achieve the success you’ve always dreamed of.

Today, not only do I lead our team at Fitness Profit, but like you, I also run my own gym – ‘Momentum 360,’ based in Sydney, Australia.

I’m also the co-founder of “Filex,”

the biggest event platform for fitness industry leaders and am a published author and regular guest speaker at industry events both locally and internationally.

I am committed in making a huge impact on this robust, exciting industry and my ongoing mission is help 3,500 Fitness Business owners make their dreams a reality by the end of 2024!

Thanks for being part of the ride,

Fitness Profit

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