A majority of my coaching clients are imprisoned by a scarcity mindset.
They seek my help because they recognise their current business model and situation is unsustainable.
However, they are consumed by fear and resistant to make changes because they are afraid they will lose clients.
The truth is in most cases, their current trajectory will only have one outcome…. Failure.
My duty is to help show them a better way that will not only increase the profit and size of their business but one that gives them both security and freedom.
One of the ways I do this is through our ‘3 Tier Member System’.
We put in place a series of systems so they only sign clients to:
- The session model is antiquated and doesn’t provide any consistency or security to the business owner. The way the memberships are positioned and packaged is key to executing this successfully.
- Contracts with minimum training terms, definitive freeze, cancellation and termination clauses. The contract needs to protect both you and the client. Too often, I see clients do whatever they want because the business owner has allowed them to do so.
- Direct Debit so the business owner has control over their income and aren’t wasting time and energy constantly chasing missing payments.
In addition, I recommend a price rise in most cases as they are grossly undercharging and are undervaluing their product.
When I introduce this model, they are immediately scared that clients will leave as these changes are implemented. They are paralysed by scarcity and whilst they know it must be done they procrastinate.
Eventually they come around and their business is profoundly better once they do. They now have a business that is built to support them. They lose very few clients (those that do leave are usually the problematic ones) and they now have more time, money and energy to serve their clients and grow their business.
They are regretful that they didn’t incorporate these changes earlier.
Scarcity is a slave. It will stop you from making the decisions that move your business forward and you will wallow in mediocrity.
I have had people not move forward with coaching because they are too ‘scared’ it won’t work. This is despite the fact we have pages of social proof, guarantees and a track record of incredible success. The sad thing is that this scarcity will be their death kneel.
The alternative is a life where you embrace an abundance mindset. Life is full of immense opportunities and resources and these are the ticket to a life overflowing with success, joy and fulfillment.
What kind of life will you live?