10 Lessons From Top Performing Clients In 2025

Today’s episode of Profit Made Simple is a special one.

I’m sharing ten lessons from some of our top performing clients from 2025, and if you are listening to this at the start of 2026, this is the perfect time to absorb these insights and apply them immediately.

These are not theory-based lessons. These are real results, real businesses, and real proof that when you focus on the right levers, you can create more income, more impact, and more freedom.

Let’s dive in.

Sam’s lesson is simple and powerful. Go all in.

When you see an innovation, a market shift, or a trend that has real momentum, do not dip your toe in. Commit wholeheartedly.

Sam started 2025 with under 100 members. By the time of recording, he has over 250. His group membership is $59 per week, and the catalyst for that growth was his decision to go hard on Hyrox.

He recognised that Hyrox was going to be significant and saw that nobody in his local market was doing it. So, he made a bold move. He got finance from the bank and built a dedicated Hyrox zone.

That one decision positioned him differently. People started knocking down the door.

Then he doubled down.

Because his building sits on a highway with huge exposure, we pushed hard on signage. He invested around $10K to make sure every car driving past knew exactly who he was and where he was.

And now he is stacking boutique experiences under one roof. A 24/7 gym, Hyrox zone, reformer space, recovery space, multiple layers of membership.

Sam is proof that you do not need to start with the money. You need to start with conviction and willingness to commit.

Rob’s lesson is about marketing and volume.

At the start of the year, Rob had a strong semiprivate training business. The business was good, but his lead flow was not where it needed to be.

Here is the rule:

If you want more leads, you either do more of your current activity or adopt a new activity.

In most cases, it is easier to do more of what is already working.

For Rob, it was running ads.

We doubled his ad spend. Leads doubled. Sign-ups doubled.

Then he did what most people will not do. He doubled again.

Now he is spending around $160 per day on lead generation, and the result is consistent acquisition. At least five new clients every single week, paying $100 per week for semiprivate training.

That is not luck. That is a decision.

Mike has shown what is possible when you invest in your staff at an uncommon level.

His retention is over 98%. That is insane.

And it is not because he has a magic membership type. It is because his standards are extremely high, especially in coaching and service.

He constantly upskills his team. He reviews them. He develops them.

Great retention is rarely an accident. It is built through culture, coaching, and consistency.

Bec’s lesson is consistency.

No patches. No bursts. No stop start energy.

She showed up every day.

She is juggling life, a big gym, being a mum, yet she consistently worked on the business. She invested in her team. She invested in herself. She marketed. She sold. She built systems. She improved retention.

She flew to Australia to learn. She brought her team to workshops. She showed relentless commitment.

She grew by over 100 members and won Client of the Year in the Fitness Profit community.

But the bigger result is what she saw in herself. Her potential.

Hugh and Lexi had an incredible year. They opened a brand-new upgraded studio.

Their lesson was identity.

They were technicians. Doing mindset. Hands on.

To grow, they needed to become operators.

They also got crystal clear on their vision and mission, which gave them focus. It gave them blinkers. It stopped distraction.

And they track everything.

Data drives direction. What gets measured gets managed.

The result is a dream facility, faster growth, and alignment that shows in every part of the business.

Brendan is our only Canadian representative in the community, and he has doubled his revenue.

He found us through this podcast, binged episodes, joined the community, and moved fast.

His coach Jen described the difference clearly.

Brendan is forever the student, and he understands that business is not just something fun to have. It is something you must show up for every day.

Sometimes you must embrace the suck. You stay devoted. You stay consistent. You stay committed.

Jen said he is one of the best technicians she has ever met, but he needed the mindset of a business owner, not just a practitioner.

Anthony is an innovator, and his lesson is the simplest framework for growth.

Listen to the problems your clients have and solve them.

That has led to major vertical integration.

Recovery space, semiprivate, group classes, allied health practitioners working from the space, platinum meals, constant new solutions.

The result is exponential growth because the business is built around solving real client pain points.

Those are 10 lessons from 10 remarkable clients.

And what I shared today is only scratching the surface. The transformations have been extraordinary in 2025.

We have had clients open their first facility. Expand to multiple facilities. Move from outdoor training into their own space. Grow teams. Hit record revenue.

But the best part is the internal transformation.

They are becoming more. They are stepping into the identity of great entrepreneurs. And that is what unlocks more impact, more profit, and more freedom.

That is why I created Fitness Profit.

If you want 2026 to be your breakthrough year, take one of these lessons and implement it properly.

Then stack the next.

And if you want support doing that, reach out and we will see if we are in a position to help you create the same kind of transformation.