Host Dan Henderson invites guest Lachlan Rowston, co-founder of Lockeroom Gym, onto the show to discuss his pioneering approach in the fitness industry. From reshaping training models for business executives to the intricacies of effective hiring strategies, this episode helps explain how innovation is redefining the fitness landscape.
In this Episode, You’ll Learn About…
Personalised Training Models
Lachlan discusses the shift from traditional group training to semi-private sessions tailored for business executives. This personalised approach not only enhances client experience but also maximises results, reflecting a growing trend towards bespoke fitness solutions.
Business Executive Fitness Solutions
Explore how the Lockeroom Gym caters exclusively to high-end clientele with tailored fitness solutions. Lachlan highlights the importance of addressing specific needs and preferences of executives, offering insights into creating a premium fitness experience.
Effective Hiring Strategies
Learn about the rigorous hiring process implemented at Lockeroom. By prioritising talent and cultural fit, Lachlan emphasises the critical role of skilled trainers in maintaining service excellence and client satisfaction.
Innovation in the Fitness Industry
Discover the innovative strategies employed by Lachlan to differentiate Lockeroom in a competitive market. From leveraging LinkedIn for targeted marketing to setting high standards in service delivery, innovation remains at the core of their business philosophy.
Challenges and Future Outlook
Reflecting on challenges faced and lessons learned, Lachlan shares insights into the future of fitness businesses. As the industry evolves, adapting to client demands and maintaining operational excellence will be key to sustained growth and success.
In conclusion, Lachlan Rowston’s journey exemplifies how innovation and a client-centric approach are shaping the future of fitness. Whether it’s redefining training models or setting new standards in service delivery, his insights offer a blueprint for aspiring fitness entrepreneurs. Listen now to gain a deeper understanding of what it takes to thrive in the evolving fitness landscape.
🎧 Listen to the full episode now
Our favourite quotable moments:
“It takes a lot of energy and it takes a lot of enthusiasm to push a business forward and motivate a team.” – Lachlan Rowston
“We make that barrier super high so that we don’t have to worry about it once they’re hired.” – Lachlan Rowston
“When you’re not excited about something, especially as the leader of the business, it really drags everything else down.” – Lachlan Rowston
About Guest:
Lachlan’s fitness journey began in 2010, balancing personal training with Exercise Physiology studies at UNSW. His passion ignited in 2014 when he opened his first gym at 21. Since then, he’s grown his business to four locations and co-hosts Australia’s top fitness podcast, The Mind Muscle Project. Lachlan’s expertise extends globally through interviews in over 20 cities. Now, this renowned fitness entrepreneur and coach empowers high-achievers, working with founders, executives, and industry leaders to optimize their health through training, nutrition, and medical protocols.
About Dan:
Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia’s largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.
