Blog

How to Win with Meta Ads in 2025: Lessons from Bec Anderson In a recent Profit Made Simple episode, we spoke with Bec Anderson, a marketing strategist who manages over 65 ad accounts across Australia, New Zealand, the US and the UK. ...Read More

How Matt Gorman Built My Good Feeling by Leading with Clarity, Connection and Community In a recent episode of Profit Made Simple, we sat down with Matt Gorman, the founder of My Good Feeling, a vibrant fitness studio in Sydney. Matt’s journey ...Read More

How Van Marinos Built a Thriving Fitness Business by Leading with Community First In a recent episode of Profit Made Simple, we sat down with Van Marinos, the founder of Community Moves, a multi-location fitness brand based in Sydney. What started as ...Read More

The New Sales Landscape for Fitness Businesses The way fitness businesses approach sales in 2025 must evolve. Traditional methods are no longer enough. According to leading sales expert Kevin Frazier, fitness businesses need to prioritise four game-changing sales shifts:1. Speed to Lead2. ...Read More

The New Sales Landscape for Fitness Businesses The way fitness businesses approach sales in 2025 must evolve. Traditional methods are no longer enough. According to leading sales expert Kevin Frazier, fitness businesses need to prioritise four game-changing sales shifts:1. Speed to Lead2. ...Read More

Ben Ilacqua’s Fitness Business Journey: Leadership, Community, and Growth Ben Ilacqua’s transformation from a painter to a highly respected fitness entrepreneur is a story of vision, patience, and relentless pursuit of community impact. As the founder of Shadow Fitness Club, Ben has ...Read More