–Founder, Fitness Profit

Dan is the founder of Fitness Profit, where he helps fitness business owners increase their income, expand their impact, and enjoy more freedom. With over a decade of experience as a Fitness Business Mentor and Gym Mentor, Dan has supported hundreds of personal trainers and fitness professionals in building thriving, profitable businesses.

He understands the real challenges of lead generation, membership growth, and standing out in a competitive market. That’s why he created targeted programs like the Elite Alliance and Accelerator Program, designed to give fitness entrepreneurs the tools and strategies they need to grow with confidence.

Through Fitness Profit, Dan also offers specialised resources like the Elite Program and Facebook Ads Academy, as well as practical insights shared weekly on his podcast, Profit Made Simple. His mission is simple: to help fitness professionals generate more leads, streamline their marketing, and build businesses that give them the success-and freedom-they deserve.

–Senior Business Coach, Fitness Profit

With more than 30 years in the fitness industry, Jen Collins brings a rare blend of hands-on experience, strategic insight, and heart-led leadership to her role as Senior Business Coach at Fitness Profit. Her journey spans managing corporate gyms, owning multiple successful studios, and building a gym from the ground up — which she later sold for a high multiple, leaving behind a thriving community and lasting legacy.

Jen’s coaching style is best described as intuitive and human-first, yet firmly grounded in proven systems, structure, and data. She leads with empathy and clarity, blending genuine support with the occasional dose of tough love — all in service of helping business owners stay connected to their big-picture goals while making meaningful progress in the day-to-day.

Her core focus is helping clients align their actions with their ultimate vision for life and business, while identifying the key opportunities that drive both short- and long-term growth. She excels in building efficient systems and implementing high-impact sales and marketing solutions that support business growth.

Jen’s go-to advice:
“Do it scared, do it imperfectly, take action — a terrible idea executed well will always outperform a great idea executed poorly or not at all.”

Outside of coaching, Jen is a true adventurer at heart. She’s climbed Mount Kosciuszko, gone skydiving, white water rafting on grade 5 rapids, parasailing — and she’s always up for the next challenge. She’s also a proud dog mum to Molly, Billie, Frankie, and Charlie, and loves spending quality time with her husband and kids.

Her favourite quote and guiding belief:
“What you focus on expands. What you think about, you bring about.” – Bob Proctor

–Business Coach, Fitness Profit

Jack has been coaching with Fitness Profit for the past two years, bringing deep insight from his own experience as a successful PT studio owner and team leader. Having built two thriving studios from the ground up, Jack knows firsthand what it takes to grow a fitness business that’s not only profitable but sustainable.


His areas of expertise include team development, leadership, coaching, and sales, and his approach is a mix of direct guidance, high energy, and genuine support. He helps business owners cut through overwhelm by setting clear short- and long-term goals, and building habits to stay accountable to them.


Jack’s key message to clients is simple but powerful:

“Be disciplined in building your quarterly goals and plans — then review them every single week to make sure you’re on track.”


Outside of coaching, you’ll find Jack enjoying time with his wife and dogs, or out for a run. He lives by this grounding quote:

“Grant me the serenity to accept the things I cannot change, Courage to change the things I can, And wisdom to know the difference.”

–Business Coach, Fitness Profit

Rebecca has been coaching with Fitness Profit for almost three years and brings a wealth of experience from every level of the fitness industry. With a background that spans personal training, gym ownership, managing big box facilities, and now co-founding The Growth Agency, she has walked the path many business owners are on — and knows what it takes to succeed.


Her key strengths lie in marketing, sales, and building systems that deliver quick, meaningful results. Rebecca’s coaching style is direct but highly supportive, helping business owners cut through the noise, gain clarity, and take confident action.


A career highlight? Selling her gym for a strong multiple and launching a successful business to help others grow theirs.

Rebecca’s core message to fitness business owners:

“With the right support and systems, you can achieve absolutely anything you want to in your business.”

When she’s not helping businesses grow, you’ll find her enjoying a good coffee, smashing a CrossFit session, or spending time with her chihuahuas.

Her favourite mantra:


“If you’re the smartest person in the room, you’re in the wrong room.”

–Business Coach, Fitness Profit

Fiona joined the Fitness Profit coaching team in June 2023, bringing with her a unique combination of corporate grit, small business experience, and proven results in building thriving, values-led teams.

Before stepping into the fitness industry, Fiona worked in fee-for-service recruitment and labour hire, developing the resilience, people skills, and leadership that would later shape her success as a gym owner. She went on to manage 24/7 gyms, launch her own PT business, and eventually co-found The Real Body Movement with her husband in 2017 — starting with just 12 clients and $52k in annual revenue.

Fast forward to today: they’ve grown into a powerhouse business with 20 team members, two locations (gym and recovery space), $960k in annual revenue, and a 25% profit margin — all while removing herself from the day-to-day operations.

Fiona’s coaching style is steady, strategic, and people-focused. Her strengths lie in leadership, culture, retention, and building teams that are aligned, empowered, and invested. She’s especially passionate about helping other fitness business owners grow from being “on the tools” to confident, capable leaders.

A few career highlights:

🏆 Winner – Gympie Chamber of Commerce Business of the Year (2024)

🏅 Finalist – Fuel Summit Woman of the Year (2024)
🥈 Runner-Up – Chamber of Commerce Business of the Year (2022)
💡 Winner – Chamber of Commerce Innovation Award (2021)

Fiona’s best advice for fitness business owners:


“There’s no silver bullet. Just do the work, don’t over-complicate it, and your business will evolve over time.”

Outside of coaching, Fiona is learning guitar to keep her brain sharp and creative — and proudly raising two strong girls who love health and fitness as much as she does.

Her favourite mantra?

“Consistent persistence.”

–Business Coach, Fitness Profit

Jess has been part of the Fitness Profit coaching team for over a year and brings a wealth of practical experience from her background in personal training, small business management, and independent gym ownership.

As the proud owner of The Gym Tumut, Jess has built a thriving, values-led community in her local town — and now helps other gym owners do the same. Her strengths lie in systems and automation, brand identity, and creating standout member experiences.

Jess’s coaching style is strategic, supportive, and systems-driven, with a strong focus on helping clients build solid business structures that support long-term growth. Her biggest joy? Seeing the ripple effect that comes from creating businesses that genuinely change lives.

Her best advice to business owners:
“Don’t get stuck trying to figure it out alone — follow the proven steps, adapt them to your business, and keep moving forward.”

Outside of coaching, Jess is a former state-level swimmer, travel enthusiast, dog mum to Bindi & Nala, and a self-proclaimed Harry Potter nerd. Her go-to mantra is:
“Brick by brick. Sustainable success is built through consistent, intentional action — one step at a time.”