A Trainer develops and delivers workouts.

A CEO creates and cultivates the purpose that drives the entire fitness business.

A Trainer counts the reps in a workout.

A CEO counts key performance indicators that drive the business forward

A Trainer helps clients stretch physically during a workout.

A CEO stretches the limits of the business for continuous growth.

A Trainer deals with immediate issues and challenges.

A CEO focuses on solving systemic problems and fostering a resilient business structure.

A Trainer only gets paid based on how many sessions they deliver

A CEO gets paid on the strategic success of the business

These are the shifts that you need to make if you want to go from having a job to being the CEO of your business…