Did you know that it is 7x easier to sell to an existing client than it is to acquire a new client?
The cost of acquiring new clients is skyrocketing and that is why ‘increasing the yield’ per client is one of the best strategies you can adopt if you want to grow your fitness business.
In many cases, clients will happily pay more to get more accountability, support, resources, and better results.
So, what are the different products and services you could potentially introduce into your business?
Here are 22 different products and services that our 150+ clients are using with great success:
1. Semi-Private Coaching
2. Team Training
3. 1:1 Personal Training
4. Hybrid Coaching – A combination of face and online delivery
5. Online Training
6. Accountability Program
7. Nutrition Coaching
8. Kids Classes
9. Corporate Health
10. Movement Restoration Program
11. Retreats
12. Clothing
13. Supplements
14. Meals
15. Specific Programs – Mindset, pre-post-natal and event specific
16. Sporting Teams
17. Reformer Pilates (Booming)
18. Recovery Services including Sauna, ice baths and compression boots (booming)
19. Seminars/Workshops
20. Transformation Challenges
21. Meal Plans
22. NDIS focused programs
I would strategically choose 1 profit layer per quarter to introduce into your business.
The result will be a more profitable, diversified and resolute business.
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