

Welcome to Profit Made Simple,
where you’ll learn the proven blueprint to scale your fitness business to produce more profit, time and impact. Coach Dan Henderson is your host, a successful entrepreneur who has set up, operated and sold multiple companies over the last 15 years. If you’re a fitness business owner struggling to grow your business and create the life you envisioned, this podcast is for you.
Learn real-world strategies, from automating marketing to systemizing your business and becoming a better leader.
Subscribe now and start seeing real results in your business.
Latest Episode
Most people will tell you what they plan to do in 2026.
This episode shows you what actually worked in 2025.
I break down 10 real lessons from our top performing Fitness Profit clients, the owners who grew the fastest, built the strongest teams and created the most freedom this year.
These are not theories. These are the decisions, investments and mindset shifts that produced real growth.
Inside the episode
✅ How one owner went all in on HYROX and tripled his membership
✅ Why doubling down on what works beats chasing new tactics
✅ How one studio launched a $50k online product in 30 days
✅ The offer and message that added 50 high paying clients in a crowded market
✅ Why investing in your team drives 98 percent retention
✅ How leadership standards created 200 new members
✅ Why consistency beats everything else
✅ How shifting from technician to operator unlocks growth
✅ The mindset that doubled a Canadian gym’s revenue
✅ How solving client problems creates endless profit layers
🎧 Listen to the full episode now.
ALL EPISODES
Welcome to Profit Made Simple,
where you’ll learn the proven blueprint to scale your fitness business to produce more profit, time and impact. Coach Dan Henderson is your host, a successful entrepreneur who has set up, operated and sold multiple companies over the last 15 years. If you’re a fitness business owner struggling to grow your business and create the life you envisioned, this podcast is for you.
Learn real-world strategies, from automating marketing to systemizing your business and becoming a better leader.
Subscribe now and start seeing real results in your business.
Welcome to Profit Made Simple,
where you’ll learn the proven blueprint to scale your fitness business to produce more profit, time and impact. Coach Dan Henderson is your host, a successful entrepreneur who has set up, operated and sold multiple companies over the last 15 years. If you’re a fitness business owner struggling to grow your business and create the life you envisioned, this podcast is for you.
Learn real-world strategies, from automating marketing to systemizing your business and becoming a better leader.
Subscribe now and start seeing real results in your business.
About Dan
Meet Dan Henderson, founder of Fitness Profit – a coaching and consulting business helping fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia’s largest fitness conference, Filex.
As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.

About Dan
Meet Dan Henderson, founder of Fitness Profit – a coaching and consulting business helping fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia’s largest fitness conference, Filex.
As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.

About Dan
Meet Dan Henderson, founder of Fitness Profit – a coaching and consulting business helping fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia’s largest fitness conference, Filex.
As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.
Podcast Suggestions
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