

Welcome to Profit Made Simple,
where you’ll learn the proven blueprint to scale your fitness business to produce more profit, time and impact. Coach Dan Henderson is your host, a successful entrepreneur who has set up, operated and sold multiple companies over the last 15 years. If you’re a fitness business owner struggling to grow your business and create the life you envisioned, this podcast is for you.
Learn real-world strategies, from automating marketing to systemizing your business and becoming a better leader.
Subscribe now and start seeing real results in your business.
Latest Episode
Mitch is back for his third round, and we unpack the real work of building a high-performance team.
This is the episode for owners who are tired of churn and ready to lead with clarity and standards.
Inside the episode:
✅ Why you get the team you deserve and how to raise your personal standards
✅ Hiring for values first, then teaching skills
✅ The recruiting pipeline Mitch uses from ad to offer, including the trial that filters fast
✅ Floor and ceiling KPIs that lift coaching quality and retention
✅ How to run empowering conversations that fix standards without killing morale
✅ When to pause growth to realign culture and why it speeds you up later
🎧 Listen to the full episode now.
ALL EPISODES
Welcome to Profit Made Simple,
where you’ll learn the proven blueprint to scale your fitness business to produce more profit, time and impact. Coach Dan Henderson is your host, a successful entrepreneur who has set up, operated and sold multiple companies over the last 15 years. If you’re a fitness business owner struggling to grow your business and create the life you envisioned, this podcast is for you.
Learn real-world strategies, from automating marketing to systemizing your business and becoming a better leader.
Subscribe now and start seeing real results in your business.
Welcome to Profit Made Simple,
where you’ll learn the proven blueprint to scale your fitness business to produce more profit, time and impact. Coach Dan Henderson is your host, a successful entrepreneur who has set up, operated and sold multiple companies over the last 15 years. If you’re a fitness business owner struggling to grow your business and create the life you envisioned, this podcast is for you.
Learn real-world strategies, from automating marketing to systemizing your business and becoming a better leader.
Subscribe now and start seeing real results in your business.
About Dan
Meet Dan Henderson, founder of Fitness Profit – a coaching and consulting business helping fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia’s largest fitness conference, Filex.
As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.

About Dan
Meet Dan Henderson, founder of Fitness Profit – a coaching and consulting business helping fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia’s largest fitness conference, Filex.
As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.

About Dan
Meet Dan Henderson, founder of Fitness Profit – a coaching and consulting business helping fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia’s largest fitness conference, Filex.
As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.
Podcast Suggestions
Got a great podcast idea or a burning question for Dan to discuss on the show? Drop them below!
Speaking Request
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