

Welcome to Profit Made Simple,
where you’ll learn the proven blueprint to scale your fitness business to produce more profit, time and impact. Coach Dan Henderson is your host, a successful entrepreneur who has set up, operated and sold multiple companies over the last 15 years. If you’re a fitness business owner struggling to grow your business and create the life you envisioned, this podcast is for you.
Learn real-world strategies, from automating marketing to systemizing your business and becoming a better leader.
Subscribe now and start seeing real results in your business.
Latest Episode
Retention isn’t sexy…
It’s not flashy like marketing or sales…
But if you’re serious about building a successful, profitable fitness business—this episode is your roadmap.
In today’s solo episode of the Profit Made Simple podcast, I reveal:
✅ The 9 Wonders of Retention that drive profit and culture
✅ How to calculate your monthly retention rate (and what ‘good’ actually looks like)
✅ Why attendance tracking is the #1 fix if your retention is under 95%
✅ The onboarding mistake that’s silently sabotaging your growth
✅ How to build a business people never want to leave
I’ve seen this time and time again: the best businesses in the industry don’t just acquire well—they retain like crazy.
Tune in, take notes, and assess your own business. Because when retention improves, everything gets easier.
🎧 Listen on Spotify & Apple Podcasts
EPISODES
Welcome to Profit Made Simple,
where you’ll learn the proven blueprint to scale your fitness business to produce more profit, time and impact. Coach Dan Henderson is your host, a successful entrepreneur who has set up, operated and sold multiple companies over the last 15 years. If you’re a fitness business owner struggling to grow your business and create the life you envisioned, this podcast is for you.
Learn real-world strategies, from automating marketing to systemizing your business and becoming a better leader.
Subscribe now and start seeing real results in your business.
Welcome to Profit Made Simple,
where you’ll learn the proven blueprint to scale your fitness business to produce more profit, time and impact. Coach Dan Henderson is your host, a successful entrepreneur who has set up, operated and sold multiple companies over the last 15 years. If you’re a fitness business owner struggling to grow your business and create the life you envisioned, this podcast is for you.
Learn real-world strategies, from automating marketing to systemizing your business and becoming a better leader.
Subscribe now and start seeing real results in your business.
About Dan
Meet Dan Henderson, founder of Fitness Profit – a coaching and consulting business helping fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia’s largest fitness conference, Filex.
As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.

About Dan
Meet Dan Henderson, founder of Fitness Profit – a coaching and consulting business helping fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia’s largest fitness conference, Filex.
As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.

About Dan
Meet Dan Henderson, founder of Fitness Profit – a coaching and consulting business helping fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia’s largest fitness conference, Filex.
As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.
Podcast Suggestions
Got a great podcast idea or a burning question for Dan to discuss on the show? Drop them below!
Speaking Request
Keen to have Dan as a guest on your podcast or as a speaker at your event?