Welcome to Profit Made Simple,
where you’ll learn the proven blueprint to scale your fitness business to produce more profit, time and impact. Coach Dan Henderson is your host, a successful entrepreneur who has set up, operated and sold multiple companies over the last 15 years. If you’re a fitness business owner struggling to grow your business and create the life you envisioned, this podcast is for you.
Learn real-world strategies, from automating marketing to systemizing your business and becoming a better leader.
Subscribe now and start seeing real results in your business.
Latest Episode
Are you relying solely on adding new members to grow your fitness business? In this episode of Profit Made Simple, host Dan Henderson is joined by long-time Fitness Profit team member and sales guru Kevin Frazier to break down why “revenue lies in your business”. They unpack why traditional client acquisition is only one piece of the puzzle and reveal how gym and studio owners can boost profitability by tapping into their current client base, team, and facility capacity.
Dan shares four compelling reasons to introduce revenue streams, from drastically boosting Lifetime Client Value (LTV) and reducing marketing pressure to solving more client problems and diversifying income. They cover four high-margin categories to explore – specialised programs (such as older adults and youth sports performance), high-touch concierge services, products, and community experiences like retreats. You’ll also learn the critical “plate spinner” strategy of testing new offerings via a lean beta model, systemising them, and going deeper before going wider to double your profit margins without adding complex overhead.
Our favourite quotable moments:
“Revenue lies in your business.” – Dan Henderson
“Statistics will show that it is far easier to get your current clients spending more than acquiring a new client, because they already trust you.” – Dan Henderson
“Go deeper before you go wider.” – Dan Henderson
We are breaking completely new ground on this episode of Profit Made Simple. For the first time ever, Coach Dan Henderson welcomes two guests to the show: Alex and Matt, the co-owners of Unit in Alexandria, Sydney. Having been part of the original Unit brand in London from day one, Alex and Matt unpack what it takes to build a deeply intentional, performance-driven group fitness facility, and how they successfully brought the brand across the globe to Australia five years ago .
The trio dives headfirst into the massive boom of HYROX—the fastest-growing sport in the world. As early pioneers in the Sydney market, Matt and Alex share how they spotted the trend before the rest of the industry via their UK connections, the psychological power of data-driven progress, and why HYROX captures the everyday athlete by placing equal emphasis on the spectator experience. You’ll learn the exact tactical playbook they used to integrate HYROX into their timetable legally without compromising their core business, how their weekend “simulations” draw in up to 80% non-members, and how to navigate transient, race-day revenue spikes while fiercely protecting your gym’s long-term community culture.
Our favourite quotable moments:
“The ethos is we train as one. The class has to start together, go through the process together, and finish together.” – Matt
“No one’s coming to save you. It’s your business. You can do what you want with it.” – Alex
“If you’re going to do it, someone has to take the bull by the horns and champion it.” – MattWe are breaking completely new ground on this episode of Profit Made Simple. For the first time ever, Coach Dan Henderson welcomes two guests to the show: Alex and Matt, the co-owners of Unit in Alexandria, Sydney. Having been part of the original Unit brand in London from day one, Alex and Matt unpack what it takes to build a deeply intentional, performance-driven group fitness facility, and how they successfully brought the brand across the globe to Australia five years ago .
The trio dives headfirst into the massive boom of HYROX—the fastest-growing sport in the world. As early pioneers in the Sydney market, Matt and Alex share how they spotted the trend before the rest of the industry via their UK connections, the psychological power of data-driven progress, and why HYROX captures the everyday athlete by placing equal emphasis on the spectator experience. You’ll learn the exact tactical playbook they used to integrate HYROX into their timetable legally without compromising their core business, how their weekend “simulations” draw in up to 80% non-members, and how to navigate transient, race-day revenue spikes while fiercely protecting your gym’s long-term community culture.
Our favourite quotable moments:
“The ethos is we train as one. The class has to start together, go through the process together, and finish together.” – Matt
“No one’s coming to save you. It’s your business. You can do what you want with it.” – Alex
“If you’re going to do it, someone has to take the bull by the horns and champion it.” – Matt
Welcome to Profit Made Simple,
where you’ll learn the proven blueprint to scale your fitness business to produce more profit, time and impact. Coach Dan Henderson is your host, a successful entrepreneur who has set up, operated and sold multiple companies over the last 15 years. If you’re a fitness business owner struggling to grow your business and create the life you envisioned, this podcast is for you.
Learn real-world strategies, from automating marketing to systemizing your business and becoming a better leader.
Subscribe now and start seeing real results in your business.
Welcome to Profit Made Simple,
where you’ll learn the proven blueprint to scale your fitness business to produce more profit, time and impact. Coach Dan Henderson is your host, a successful entrepreneur who has set up, operated and sold multiple companies over the last 15 years. If you’re a fitness business owner struggling to grow your business and create the life you envisioned, this podcast is for you.
Learn real-world strategies, from automating marketing to systemizing your business and becoming a better leader.
Subscribe now and start seeing real results in your business.
About Dan
Meet Dan Henderson, founder of Fitness Profit – a coaching and consulting business helping fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia’s largest fitness conference, Filex.
As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.
About Dan
Meet Dan Henderson, founder of Fitness Profit – a coaching and consulting business helping fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia’s largest fitness conference, Filex.
As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.
About Dan
Meet Dan Henderson, founder of Fitness Profit – a coaching and consulting business helping fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia’s largest fitness conference, Filex.
As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.
Podcast Suggestions
Got a great podcast idea or a burning question for Dan to discuss on the show? Drop them below!
Speaking Request
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